
Charles Dower
Head of sale, Knightsbridge
Sold for £3,825 inc. premium
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With the launch of the Autavia in 1962, Jack Heuer was already looking for a second all chronograph line to quickly expand the portfolio. The new timepiece should be easy to read, anti-magnetic and shock- and waterproof. Development started early in 1962 and the Heuer 'Carrera' was launched to the public a year later.
The name 'Carrera' was simple, easy to pronounce, understood in various languages and evoked imagery of adventure, danger and heroism. The first Heuer Carreras can be identified by the ED.HEUER&CO.SA signature on their inner case backs and movements. Soon after the merger with Leonidas to Heuer-Leonidas in late 1964 the markings changed to HEUER-LEONIDAS SA. Hence the overall production time of Carreras with these Ed Heuer marks was only for six months.