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Lot 42

LONDON - 'WONDERGROUND MAP'
[GILL (MACDONALD) The Wonderground Map of London], Printed by The Westminster Press, Henrietta St., [c.1924]

15 September 2021, 13:00 BST
London, Knightsbridge

Sold for £4,462.50 inc. premium

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LONDON - 'WONDERGROUND MAP'

[GILL (MACDONALD) The Wonderground Map of London], lithographed pictorial map printed in colours, the border with text "The Field Distemper Fund. If You Want to Save Your Dog from Distemper Send Your Pounds & Your Pence to the Fund" interspaced with a picture of a dog alternating with a dog's gravestone ("Faithful Rover"), with the lion depicted beside the "on to Wembley" caption, and the cartouche on the righthand side with the address of the Fund ("The Organising Secretary. The Field Distemper Fund, Windsor House, Breams Buildings, London, E.C.4"), a few small tears at folds, 745 x 940mm., Printed by The Westminster Press, Henrietta St., [c.1924]

Footnotes

EXTREMELY RARE variant of MacDonald Gill's celebrated 'Wonderground Map of London', issued on behalf of 'The Field Distemper Fund'. The Fund was set up in 1922 "to save the nation's dogs from a deadly disease. Spearheaded by landed patricians associated with the country journal The Field, and funded by dog owners and associations, it relied on collaborations with veterinary professionals, government scientists, [and] the Medical Research Council" ('Saving the Lives of Our Dogs', article by Michael Bresalier and Michael Worboys", British Journal for the History of Science, July 2013).

The campaign to raise £25,000, led by Theodore Cook, editor of The Field, was a great success, culminating in the development of a vaccine by 1933. The map, first printed for London Underground in 1914, was amended in 1924 for the British Empire Exhibition with the addition of a lion which is present in this version. The text in the cartouche gives the address of the Fund in place of the original 'Wonderground' title, and has repeated illustrations of a seated dog and a dog's gravestone in the border.

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