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Lot 48

Rolex. A stainless steel automatic calendar bracelet watch with gilt glossy dial
GMT Master, Ref: 1675, Sold 30th August 1966

19 June 2019, 14:00 BST
London, New Bond Street

Sold for £18,812.50 inc. premium

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Rolex. A stainless steel automatic calendar bracelet watch with gilt glossy dial

Model: GMT Master
Reference: 1675
Date: Sold 30th August 1966
Movement: 26-jewel Cal.1560 automatic, adjusted to temperature and 5 positions, No.D39***
Dial: Glossy black, luminous dot hour markers, baton quarters, gilt outer minute divisions, magnified date aperture at 3, luminous filled Mercedes hands, small arrow tipped red dual time zone hand
Case: Brushed and polished tonneau form, screw down back, inside back date coded IV.64, shouldered crown, bi-directional bezel with blue and red 'Pepsi' insert, No.125****
Strap/Bracelet: Fitted 7206 Oyster link
Buckle/Clasp: Signed folding clasp stamped '4 65'
Signed: Case, dial & movement
Size: 39mm
Accompaniments: Punched Guarantee, original invoice, Rolex/Concorde advertising panel, service bezel, two service bezel inserts, 78360 Oyster link bracelet, two '580' end links, Rolex advert

Footnotes

They coined the world famous slogan "Diamonds are forever", employed the first female copywriter, and have been entrusted with designing adverts for Rolex for decades: J Walker Thompson is an advertising company like no other and has the rich history to prove it.

The present lot is offered by its original owner, who worked for JWT when they were commissioned to produce an advert for the GMT 1675. After being shot for the campaign, the watch was given to him.

The watch is an exceedingly attractive example of the famed reference 1675 with its faded original Pepsi bezel insert. The glossy lacquer dial has been carefully preserved, which adds to the desirability of the watch. The lot is accompanied by an extensive amount of documentation and even a large laminated copy of the original advert.

Additional information

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